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PROJECT 01: GOALS 

  1. Apply design fundamentals to a "type only" project.
  2. Collect and identify 2D typography. 
  3. Assemble, prototype, plan, draw, and render your initials with found type.
  4. You're not making words, not making phrases, not making sentences. Just your initials.

MODULES, TASKS

  1. See lecture slides for introduction. Must be logged into Winthrop email.
  2. Observe and collect 2D type samples.
  3. Analyze and sort your type.
  4. Establish if you have unity & variety of type.
  5. Collect more type if needed.
  6. Black and white only.
  7. You may manipulate your found type. 
  8. Work "analog" through the early design process: collage, arrange, fold, warp, bend, stretch, and manipulate the type physically. No computer but you may photograph the type once you've gotten it to do what you'd like.
  9. Sort and design at least 5 iterations, see lecture slides pages 26–30, share work Sept. 2nd, review progress. Share work, and use Sept. 2nd class time to continue exploring solutions.
  10. DEADLINE TUES. SEPT. 7.
  11. Turn in for a grade TUES. SEPT. 7 or use extra time and deliver THURS. SEPT. 9.
  12. See "File Naming" link at right-side menu for proper exporting/naming.
  13. See rubric for project components and evaluation criteria.

ASSIGNED READING

  • Carter, Day, Meggs, Typographic Design chapter 11
  • Tselentis, Type, Form & Function, contrast samples by Chris Rutkowski
  • See lecture slides for further reading

ADDITIONAL Viewing

Watch and learn about how Martin Venezky works with typography and found type.
  1. Designing a Process for Design with Martin Venezky
  2. Martin Venezky Adobe Wall Collage Full Timelapse

Challenges, Recommendations:

  • How can you cut your own type shapes and use them with your found type? Watch this video for one possible method. 
  • Will you collage with cut paper, glue, and then mount them to another surface?
  • Will cutting and organizing your type, "Knolling It" perhaps, help you see and make sense of everything you've created? Don't know what Knolling is? Watch this YouTube.

Principles: How can you use one or more of these visual principles to transform your found type, and create something unique? Will one principle, and one alone, be enough for the job so you're not overdoing it with effects, why or why not?

  1. REPETITION
  2. GRADATION
  3. ANOMALY
  4. RADIATION
  5. DIRECTION
  6. CONCENTRATION
  7. SPACE
  8. TEXTURE

Project 01 = 50 Points

  • Submit all components: process work, 1 final design, 1 written paper 
  • DEADLINE TUES. SEPT. 7 for grade or use extra time and deliver THURS. SEPT. 9.
  • Final design format, 1 design, 5-inch by 5-inch square, high-res digital JPEG or PNG
  • Black and white
  • See rubric for project components and evaluation criteria.
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