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PROJECT 01: GOALS 

1. Apply design fundamentals to a "type only" project.
2. Collect and identify 2D typography. 
3. Assemble, prototype, plan, draw, and render your initials with found type.
   
4. You're not making words, not making phrases, not making sentences. Just your initials.
   

MODULES, TASKS

1. See lecture slides for introduction. Must be logged into Winthrop email.
   
2. Observe and collect 2D type samples.
3. Analyze and sort your type.
4. Establish if you have unity & variety of type.
5. Collect more type if needed.
6. Black and white only.
7. You may manipulate your found type. 
8. Work "analog" through the early design process: collage, arrange, fold, warp, bend, stretch, and manipulate the type physically. No computer but you may photograph the type once you've gotten it to do what you'd like.
   
9. Sort and design at least 5 iterations, see lecture slides pages 26–30, share work Sept. 2nd, review progress. Share work, and use Sept. 2nd class time to continue exploring solutions.
   
10. DEADLINE TUES. SEPT. 7.
11. Turn in for a grade TUES. SEPT. 7 or use extra time and deliver THURS. SEPT. 9.
    
12. See "File Naming" link at right-side menu for proper exporting/naming.
13. See rubric for project components and evaluation criteria.

ASSIGNED READING

• Carter, Day, Meggs, Typographic Design chapter 11
• Tselentis, Type, Form & Function, contrast samples by Chris Rutkowski
• See lecture slides for further reading
  

ADDITIONAL Viewing

Watch and learn about how Martin Venezky works with typography and found type.

1. Designing a Process for Design with Martin Venezky
2. Martin Venezky Adobe Wall Collage Full Timelapse

Challenges, Recommendations:

• How can you cut your own type shapes and use them with your found type? Watch this video for one possible method. 
• Will you collage with cut paper, glue, and then mount them to another surface?
• Will cutting and organizing your type, "Knolling It" perhaps, help you see and make sense of everything you've created? Don't know what Knolling is? Watch this YouTube.
  

Principles: How can you use one or more of these visual principles to transform your found type, and create something unique? Will one principle, and one alone, be enough for the job so you're not overdoing it with effects, why or why not?

1. REPETITION
2. GRADATION
3. ANOMALY
   
4. RADIATION
   
5. DIRECTION
6. CONCENTRATION
   
7. SPACE
8. TEXTURE

Project 01 = 50 Points

• Submit all components: process work, 1 final design, 1 written paper 
• DEADLINE TUES. SEPT. 7 for grade or use extra time and deliver THURS. SEPT. 9.
• Final design format, 1 design, 5-inch by 5-inch square, high-res digital JPEG or PNG
• Black and white
  
• See rubric for project components and evaluation criteria.
  

Type Terms

TYPE TERMS: GOALS

• identify type, lettering, printing, type design, and font terms
• represent them visually through a series of drawings
• understand what the terms mean, what they relate to
• test your knowledge using flashcards from the class
• complete an assigned quiz, see class calendar

Research your assigned type, lettering, type design, and typography terms. Create one flashcard for each of your terms.

• create all cards in landscape format (wide ways) 
• side 1 = diagram, show your term in context without using the name of the term, make sure it's understandable and readable
  
• side 2 = definition, typed/written explanation
  
• be detailed and be accurate
• flashcard users should be able to look at side one, interpret what's shown, and then check the answer on side 2

Recommended Process:

• research your terms using the assigned resources, books, magazines, and websites shown here, below
  
• find resources that show you your term in practice, so it's easier to understand, your textbook may not have all of your terms, so you'll want to hunt for them in other textbooks, or online
• consider Fontsmith and Fonts.com and FontShop.com
• another helpful website, Omniglot, includes international resources
• you may need to use other resources to find your terms
• Wikipedia may not be as helpful as you think 
• final output, high-quality JPEG or PNG 
• see sample work here
  

Considerations:

1. How you can use some or all of your found type, items you hunted and gathered, to help you learn your terms?
2. Will you plan and draw in pencil first, in your notebook or sketchbook, or jump right to the computer?
3. Photoshop and Illustrator are great for this, but may be too bloated. Consider how Google Slides can help you work more efficiently.
   
4. On that note, do you even want to use the computer? Can you create high-quality, high-craft flashcards by hand?
5. How can you use color? One or more colors to help you identify parts of your type anatomy?
6. Are there instances where you may want to design your card with the term near the diagram? If so, why?
   

DUE Tuesday August 31st, group critique to look at every drawing everyone has made.

• All of the cards and all of the drawings will become a class-created study guide for the Type Terms Quiz on Sept. 2nd.
  

WRITING SYSTEMS, sometimes Languages 

1. Arabic
2. Cherokee font-syllabary
3. Chinese
4. Devanagari, Indian
5. Ethiopian, Amharic alphabet
6. Gailic
7. Hebrew
8. Japanese
9. Korean
10. Modern Greek
11. N’ko
12. Norwegian
13. Phoenician
14. Runic
15. Russian
16. Sanskrit
17. Tifinagh
18. Vietnamese
    

ANATOMY

1. Ampersand
2. Apex
3. Axis
4. Ball Terminal
5. Bowl
6. Condensed
7. Cursive
8. Ear
9. Eye
10. Logotype
11. Shoulder
12. Spine
13. Spur
14. Stem
15. Stroke
16. Swash
17. Tail
18. Terminal
19. Vertex

Worth 20 points

• each student creates TWO flashcards, each with front and back
  
• 10 points Accuracy, correctness of term and diagram
• 5 points Craft of Drawings, precision, quality of diagram art
• 5 points Clarity of Visuals/Diagrams, usefulness for studying
• All students' flashcards will be available to use as a study aid in preparation for the 45-point Type Terms Quiz
  

Maximum of 20/20 points.

• 20 points: all cards are accurate, no errors, all artwork is of a high quality, all cards are useful as study aids
• 15-19 points: many cards are accurate, some errors, artwork is of a high quality, cards are useful as study aids with some errors
  
• 10-14 points: some cards are accurate but some have errors, artwork is inconsistent, cards may be useful for studying
• 6-9 points: few cards are accurate but many have errors, artwork is inconsistent, cards are somewhat useful for studying
• 2-5 points: very few cards are accurate but many have errors, artwork is of poor quality, cards are somewhat useful for studying 
• 1-0: inaccurate work, low quality work, no work shown
• use flashcards as study aid for 1st Type Terms Quiz, worth 45-points
  

See class calendar for due dates.

Hunt and Gather Type

Hunt, gather, and bring as much type and lettering as you can to our Aug. 26th class.

Find 2D type in any language, printed on any material so long as it's visible and you can recognize it. Letters, numbers, punctuation, it all counts.

You will wind up using these materials for multiple design projects at the start of the term, so save what you collect.

1. Do not bring in any collectibles.
2. Do not bring in anything with your name, address, or personal information printed on it.

Bring in small things, really small things, or large things. If it has type on it, bring it in.

Free things, reuse and recycle:

• flyers at grocer's or drugstores
• flyers from Costco or Home Depot or anywhere else
  
• magazines from home, old or new
• newspapers
• food packaging—without food remains on them 
• noodle cups and packaging, any brand
  
• menus, takeout or advertising
• books, old or worn or water damaged
• furniture instructions

Do it yourself (DIY), computer then print, may cost you money or ink and paper:

• type things out, print to paper
• find graphics, sculptures, print to paper

Student ideas, low cost or some cost:

• magazines, cheap or $1

Want to work ahead? See if you can find any of the things in this list.

Getting Started

Everything you'll need to get started with the class, including the term's schedule, supplies, and syllabus, can be found at this website. Course content will be shared with students weekly during class lectures, as well as with YouTube videos, reading assignments, and podcasts. 

Semester Overview

In-class work will take place, and assignments will be done by students outside of class hours, often called homework. How much time you spend on homework can vary. What we do:

• in-class activities, small, "low risk" but worth something, often 5–20 points
• quizes, given electronically and worth 5–20 points
• Modules introduce students to techniques, concepts, tools, and ideas to help them solve a problem
• a Project is a large-scale design assignment, a problem you solve using the things you learned during the Modules; a Project is generally due on a Tuesday, so you have the weekend to finesse things and finish the work; all Projects have a required writing component. 
• by Mid-Term, students will have completed a Research Paper & Lecture about a font and how they will use it in a Project
• our Exam Day will be used for a final critique of your design work, see class calendar for day and time
  

Books: Textbooks found at the campus bookstore are recommended, and you may buy them. But they're also available for free in Winthrop's ProQuest/Dacus database of ebooks, both linked from our class website, top-right menu, "ebrary" will take you to the books. On campus, you can automatically access those books. Off-campus, watch this video to see how to access ebooks on any internet-enabled device. When reading assignments are given you may use the printed book or digital book, either is fine.

Materials: Students should have the following tools & materials to complete the work assigned and participate in class…

• smartphone with camera and internet access 
  
• tablet or laptop or personal computer and internet access
  
• web browser, Safari or Chrome or Firefox, Opera works well too
• headphones with microphone (optional but encouraged for best video conference experience)
  
• notebook or sketchbook and pencil or pen, for taking notes as needed; Google Keep or Apple Notes also work well for this, as does Dropbox Paper
  
• Dropbox (free account, 2GB tier, instructions forthcoming)
• your mailbox.winthrop.edu email tied to Winthrop's Google Meet & Google Drive
• access to newspapers, magazines, printed advertisements, and other paper goods with type and lettering on them, food packaging can also work 
  
• Adobe Photoshop, Illustrator, Dreamweaver, other apps are optional provided they're appropriate for our assigned tasks 
• (optional) Instagram account for visual research and sharing your own work
  

Some words about email…

• in addition to this class website, course communications will be routinely sent to students' mailbox.winthrop.edu email which you are responsible for checking
  
• if email becomes burdensome, use rules and filters to help sort messages, and also consider using important and priority inbox designators
  

Design work during the term is composed of a Module+Project.

• Modules come first and are smaller tasks that help you build your Project. 
• Modules include small, bite-sized tasks worth a total of 25 points. 
• Spread across multiple days, a Module series (5+5+5+5+5) gives you the 25-point total Module score.
• Formal Project values are 100 points, with craft, composition, and concept evaluated using multiple tiers of points, sometimes 20+25+25+30, sometimes 10+30+30+30.
• Module (25 points) + Project (100 points) = Design
• No work, no points.
  
• Deadlines matter for each Module and the subsequent Project. 

Revisions

• Students will have the option of revising & resubmitting one project, resubmitting it to receive a replacement grade. 
• Resubmission alone or resubmission with minor changes does not necessarily warrant a higher new grade. 
• The original rubric used for the original grade will still apply to your resubmission. 
• Don't risk a resubmission getting a lower grade, really really revise it and improve it significantly before resubmitting. 

Naming FINAL Files: course number last name first initial project number (optional details) file suffix, examples below for a "Project-01" file name

• 21F_VCOM258_Lastname_S_01.pdf
  
  multi-part project: steps/parts a, b, c
• 21F_VCOM258_Lastname_S_01a.pdf
  
• 21F_VCOM258_Lastname_S_01b.pdf
• 21F_VCOM258_Lastname_S_01c.pdf
  
  unless otherwise specified, a project with multiple parts, such as 8 unique designs, should all be packaged into a single PDF file; in some cases, 8 separate PDF or JPEG or PNG files might be requested, named as such
  
• 21F_VCOM258_Lastname_S_01_1.jpeg
• 21F_VCOM258_Lastname_S_01_2.jpeg
• 21F_VCOM258_Lastname_S_01_3.jpeg
  
  
• 21F_VCOM258_Lastname_S_01_rev01.pdf 
  
• use rev for revision and 0X for revision number
  such that rev01 means first revision
  
  

DEADLINE 1

1. Sign into your mailbox.winthrop.edu email to get a link to the online survey.
   
2. Complete online survey before our first class, or at the start of class.
   

DEADLINE 2

• Use class time to complete the following work.
  
• Read the Syllabus.
• Students will be quizzed on the syllabus in class, open note, worth 10 points.